AT&T Stadium – The Heart of NFL Action

When talking about AT&T Stadium, the massive, retractable‑roof arena in Arlington, Texas, that opened in 2009. Also known as Cowboys Stadium, it has become a landmark for professional and college sports alike. The AT&T Stadium draws millions of fans each year, and its design influences everything from fan experience to broadcast technology.

One of the biggest draws is the Dallas Cowboys, the NFL franchise that calls this venue home. Hosting their regular‑season games means the stadium is a central piece of the NFL, the league that defines American football at the professional level. Over the years the venue has also been the stage for the Super Bowl, the championship game that crowns the NFL season's best team, turning it into a global showcase for the sport. When the league looks for a site that can handle 100,000+ spectators, state‑of‑the‑art video boards, and complex logistics, AT&T Stadium checks every box.

Beyond the NFL – College Football and Big Events

But the stadium isn’t just an NFL playground. It regularly hosts college football, high‑profile games that attract both local fans and nationwide TV audiences. From bowl games to rivalry matchups, the venue’s size and tech make it a go‑to location for college programs looking to expand their reach. The same flexibility lets it accommodate concerts, esports tournaments, and even major conferences, proving that AT&T Stadium is more than a football field – it’s a multi‑purpose entertainment hub.

All of these pieces fit together: the stadium’s architecture supports the NFL’s demands, the Cowboys’ brand fuels year‑round excitement, Super Bowl history adds prestige, and college football brings fresh crowds. Below you’ll find a curated set of articles that dive into game previews, player insights, and business angles tied to this iconic arena. Whether you’re curious about a specific matchup, a stadium‑related business story, or how the venue shapes fan culture, the posts below give you the details you need.